MASSERIA LOJAZZO.
Controra, the trulli village in pixel art
The digital worlds · by Masseria LoJazzo

Made in LoJazzo.

The Heart of the World, which beat at Expo Osaka. The first invisible museum. Two videogames on their way... They don't come from Berlin or Shibuya: they are the visionary breath of this ancestral place, to which Nicola gives voice, seeking beauty, tenderness and meaning in the future.

A land that breathes ideas.

In Puglia people have always believed in impossible things: a saint who flew, women bitten by spiders and healed by dancing, stone walls that, without knowing it, had the shape of a heart... Puglia has always been the guardian of a strange energy, poised between History and Dream. Crazy, childlike, enchanted and joyful ideas hide here, searching for someone naive enough to take them seriously and try playing with them.

The worlds.

theHeartAI in the niche of the Italian Pavilion, Expo Osaka 2025
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theHeartAI

Since 2021 · Osaka · Rabat · Dutch Design Week · G7

From above, the masseria's courtyard has the shape of a heart: someone had to make it beat. Now it beats with the planet's emotions, in real time.

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Papagna Experience, Arturo and the trulli
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Papagna Experience

2017 · Ceglie Messapica

In 2017 the lanes of Ceglie, four kilometres from here, began telling stories to those who knew how to look for them. Now they're coming back...

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The PulseComing soon
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A theHeartAI spin-off

The Pulse

The heart of the world is now in your hands. Will you be able to take care of it?

HERE, the painted pinComing soon
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Heir to Papagna Experience

HERE

Every place hides a world. Soon they will open.

ControraComing soon
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Controra

Every clock reads 2 pm.

Dwell

where History and Dream embrace.

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