MASSERIA LOJAZZO.
A Papagna Experience work
Papagna Experience · Ceglie Messapica, 2017

Italy's first invisible museum.

A playful, open-air museum where the container is Ceglie's old town and the works are secret stories. You explore it with two objects: a mysterious book-map and a smartphone.

A photomontage from the cycle
The method

Cinema, VR, graphic novels, voices.

A little tree-filled square, a shaded alley, a play of railings: these were the portals. Geolocated stories told with the languages of contemporary cinema — VR shorts, digital graphic novels, sound tales, chat dialogues. The old town became a great theatre of the world: layered memories, possible futures, lyricism, suspense.

The stories
Push NotificationsThe Red BalloonTender TinderHamlet / Iron ManArturo and the trulli
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Push Notifications

«You can’t really understand Papagna Experience until you try it. But once inside, you see how the stories of the future will be.» — Linda, 24

A photomontage from the cycle
The stories

Worlds hidden in a village.

Push Notifications · Tender Tinder · Mida · Underwater Love · Road Runner · Action Painting · Phoenix · The Red Balloon · The Theatre of Memory. Opened 23 December 2017, in Ceglie Messapica. It is the seed of HERE.

Press.

Artribune

December 30th 2017

Papagna experience. Un museo in Valle d'Itria

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Corriere della Sera

February 9th 2018

Realtà virtuale, app e beacon: i musei italiani sempre più tech

Leggi

Fondazione Symbola

November 21th, 2019

Cultura e digital transformation: tracce di una svolta (forse già avvenuta).

Scopri

Brindisi Report

December 18th 2017

Papagna experience, apre a Ceglie Messapica il museo invisibile.

Leggi

Brindisi Oggi

December 16th 2017

Papagna Experience, apre il primo museo invisibile

Leggi

Dwell

in the place of the first invisible museum.

Book